"It's not drought, it's looting!" Propaganda and social movement during the water crisis in Monterrey, Mexico, from Gramsci's common sense.

Abstract

Antonio Gramsci's common sense (senso comune) is proposed to approach the "certainties" in the information on the water emergency in Monterrey, Mexico, in 2022. The senso comune is an accumulation of knowledge that provides a paradoxical certainty against events that disrupt the urban routine. The guiding question is whether the news situation of the water deficit would give rise, in the long term, to a social movement that assumes a different common sense from the hegemonic one.

The article analyzes the information that appeared mainly in the mass media, offered by authorities, and the information posted on social networks and disseminated in public events by the "Frente de Organizaciones Ciudadanas por la Defensa del Agua NL". The scenario of metropolitan uncertainty is described as a circumstance that would embrace groups of greater convocation to forge thinking and actions against phenomena that, such as the shortage of water, put the governability of the population in the struggle.